Ramona Stoica is the fashion designer behind the beautiful sustainable fashion label Helder. She contacted me in 2018, to use my illustrations for a T-shirt collection. The t-shirts are 100% organic cotton and look great with a pair of jeans or a skirt. Since this was also a collaboration of mothers, every purchase supported the charity 'Mothers for Mothers',
For the shoot, an appeal was made to 'cool mums'. A role played with verve by food and lifestyle blogger '@everydaymarta' and shot by the talented photographer @Carinakabaphoto.
Besides the T-shirt illustrations I designed our logo tag, the temporary online shop, social media posts and the cards that came with the purchase.
You can buy the last pieces over here: link